Do you ever feel like there is a flaw in your business idea? A conceptual problem that’s holding you back? To you this flaw is glaringly obvious and you just can’t get past it, no matter how hard you try. You can’t figure out how to...

So it’s blog day tomorrow. You’ve got a great topic, but your blog is nowhere near ready. You spent too much time researching and not enough time actually writing. You’ve been trying to edit it for a few hours now, shifting a paragraph there, tweaking...

There comes a time in every entrepreneur's life when you need to rebrand. But how do you know when the time is right for you? Until recently I wasn’t too bothered about branding. I’m more of a word nerd than a visual person and in the early days...

Pricing a bespoke service – like web design, graphic design or copywriting – can be a messy business. Each project – and each client – is so individual, that it can be difficult to predict just how much time, energy and expertise will be required to...

Not so long ago, I spent an entire weekend of my life building out the sales page and email sequence for a new 8-week small group programme. I presented it to my tribe at the end of a live workshop, opened the cart…...

If there’s one thing that makes my day, it’s when readers tell me “I feel like you’re inside my head”. Funny you should say that, friend. That’s because I am. Well, not inside your head specifically. But inside the heads of others just like you. Because great copy...