When a client tells me she's bored or dissatisfied with her work, I usually invite her to play an ‘if… what’ game. It goes like this: If you could build a highly successful business around any one offering, what would it be? Simple enough question right? On...

If one of your goals is to grow your Facebook likes, let me ask you a question: why? Too often, we entrepreneurs get hooked up on the metrics, without really considering what the numbers mean for our businesses. Ever see a Facebook post like this? “My goal...

Next time you sit down to write a blog, consider this: Who are you actually blogging for? If you think it’s your ideal customer, you may need to think again. Because your ideal reader is not necessarily the same as your ideal customer – or at...

So it’s the night before blog day and once again, you haven’t got a clue what you’re going to write about. That’s okay right? Everyone tells you that the most important thing is not how long your posts are, or how frequent they are, but that...