When we first start creating and sharing content, many of us get caught up in a contradictory little two step. On the one hand (or foot), you want to be noticed, you want to be seen, you want your work to make an impact and be...

Are you serving up the same old products and services people as everyone else in your field? Clients tell me all the time that they feel suffocated by professional titles that don’t quite fit. Their mission is wider than that and their approach is unconventional. Yet when...

When the spotlight’s on you for just 60 seconds – what do you say? You know the kind of event I mean. The business breakfasts or fortnightly coffee mornings, when everyone gets one minute to share who they are and what they do. There’s only so many...

It's kinda crazy for a writer, but somewhere along this three-kids-and-a-biz journey I fell out of the habit of daily journaling. I used to journal fairly regularly back in my corporate days - mostly on the subject of how to find a way out of that...

<p>Have you ever had a job where you had to strive hard for goals you didn’t really believe in? Soul destroying wasn’t it? Nothing sucks the life out of your work like taking on huge amounts of stress, or giving up precious personal time, to...

When I launched my business, my ideal customer avatar went something like this…. Women aged 30 to 55, already had a professional career, starting an online business, most likely have children (or at least a pet)…." Yep, it was about as unique as a generic black sock. It’s...