Do you ever feel like you're not really qualified to do what you do? This week, I spoke with a friend and client who is starting a business offering demonstrations in la cucina casalinga – Italian home cooking. Simple food and pared back flavours, cooked with the...

Do you ever feel exposed in your online business? All that blogging, social media, Periscope, podcast interviews, Youtube – suddenly you’re putting yourself out there in a way you never had to before. Last week I wrote about why sharing your story is one of the most...

We’ve all heard that storytelling is an important part of marketing your online business. After all, everyone loves a good story. But what if sharing your story doesn’t come naturally? When I tell clients to bring their personal story into their website, some will visibly shudder. ‘No...

Working online can be an isolating business. Sure, I get to work with women all over the world every single day, via Skype and Zoom and email and Facebook, but there’s something special about connecting in person. One of my goals for 2015 was to find my...

When clients tell me they have trouble standing out, or they don’t feel comfortable with their website, my number one question is this: Are you being yourself? Or are you being professional? Of course we all want to show that we have credibility. We want to look...

When I ask my new clients to describe their ideal customer they’ll often say, "I want to work with corporate people." “So,” I reply, “tell me what you love about working with ‘corporate people.’” And that’s where many of them come unstuck. Because the truth is, they don’t...

[caption id="attachment_572" align="alignnone" width="820"] Online courses causing a headache? Here's how to make the right choice. © olly18 Deposit Photos[/caption] Do you ever feel like this online business thing has too many moving parts? There’s just so much to learn. Whether it’s WordPress or Periscope, sales funnels...