How to intergrate your new idea into your business - Christine Sheehy

How to integrate your latest idea into your business

Are you struggling to juggle your business and your latest passion project?

Are you wondering how to bring together two different aspects of your work and interests?

  • Perhaps you’re trying to link a new service offering to an existing physical product.
    For example, you may want to create a complementary Facebook group for those who love your products, offer coaching sessions or readings.
  • Maybe you want to find a way to bring together a newfound passion and your money-making work
  • Or perhaps you’re wondering how you might start blogging on a topic tangential to your core business 

I’ve seen clients fall into paralysis, because they can’t figure out how to connect the work that pays the bills, with the fresh idea that lights them up. 

It’s easy to fall into the trap of thinking you need a new domain, a new website, a new Insta handle, a new Facebook page, a new fan base before you can put your latest idea into the world. Then suddenly you are overwhelmed by the feeling of overwhelm, you realise you simply don’t have the time to do all of that and your desire to create and share gets shelved, indefinitely.  

STOP

Before you let that fresh idea go so easily, how about exploring the connection between the two?

Of course, there can be value in keeping hobbies and passions just for yourself, without the pressure of linking it to your moneymaking work. But if you’re feeling called to draw the two together, this process is for you.

STEP ONE

Challenge yourself to make a list of twenty links between your passion project and the service or product you already sell

  • Consider your motivations for exploring this project
  • Think about the ways your new idea could interest your existing client base
  • Think about this fresh project could help you serve your clients in new ways

You might hit a brick wall. Keep going
You might get frustrated. Keep going

It doesn’t matter if the connections seem kooky, far-fetched or even embarrassing Just keep on writing down every connection you can think of and push yourself to continue until you have identified 20 links.

At the very least, you’ll identify bunch of blog topics or posts you could create to explore your new idea, or connect it to your business. You might even find that your business and your passion project are more intimately connected than you had thought possible. 

In my experience it’s rare to find absolutely no connection between the work you are currently doing and your latest idea or passion project. But even if that turns out to be the case, that in itself is valuable information.

STEP TWO

Invite your existing clients to join you on this journey. 

It’s easy to assume your current database won’t be interested in this new line of work or thought. But how do you know, until you ask? 

One of the most useful pieces of blogging advice I have been given is this:

If you feel compelled to write it, trust that someone needs to hear it

Your current database is a great place to find those people. They already know you and appreciate your work. Why not write to them, explain the direction you are considering, and ask for their feedback and ideas?

Sure, you may lose a subscriber or two, but there could be others who are dying to hear SOMEONE say exactly what is on the tip of your tongue.

So go ahead, try it right now.  Maybe the only thing stopping you from linking your passion to your work, is you?

And if you need help, you know where I am 

Christine
[email protected]

Christine Sheehy will help you refine your core message, find your authentic voice and show up boldly online, so you can grow your tribe of loyal followers AND your business. She teaches women entrepreneurs how to consistently create engaging content and stand out in a noisy online world, through journalling challenges, messaging coaching, copywriting and intimate writing retreats. Originally from New Zealand, Christine currently writes, dreams (and persistently tries and fails to give up coffee, baguette and cheese) from an alpine village in the south of France.

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