Is your big goal just a (business) dream?
When a client tells me she’s bored or dissatisfied with her work, I usually invite her to play an ‘if… what’ game. It goes like this: If you could build a highly successful business around any one offering, what would it be? Simple enough question right? On the surface, my clients usually know exactly what […]
Stop the like-a-thons! How to create true brand fans
If one of your goals is to grow your Facebook likes, let me ask you a question: why? Too often, we entrepreneurs get hooked up on the metrics, without really considering what the numbers mean for our businesses. Ever see a Facebook post like this? “My goal for this month is to hit 500 likes, […]
6 ways blogging is like feeding toddlers: The green bean theory of blogging
Last night, as my three-year-old pushed aside his green beans for the zillionth time, an irresistible thought popped into my head.
I’d had a busy day prepping for my upcoming editorial calendar workshop and pondering how to get the best return for the time we invest in our blogs.
4 ways to hook your ideal readers
Next time you sit down to write a blog, consider this: Who are you actually blogging for? If you think it’s your ideal customer, you may need to think again. Because your ideal reader is not necessarily the same as your ideal customer – or at least, not yet. Say what? Effective blogging starts with […]
5 reasons you need an editorial calendar
So it’s the night before blog day and once again, you haven’t got a clue what you’re going to write about. That’s okay right? Everyone tells you that the most important thing is not how long your posts are, or how frequent they are, but that you post consistently, so that your ideal clients know […]
Don’t create that course! 3 essential tips before you rush to leverage
When a client asks for help with writing her course content, there is a question I always ask: Why? Why are you creating this course? And why now? All too often, the answer is that a friend, or a coach, or someone in her mastermind, told her she should create a course or a membership […]
Lost for words? Find your voice in 5 simple steps
When we first start creating and sharing content, many of us get caught up in a contradictory little two step. On the one hand (or foot), you want to be noticed, you want to be seen, you want your work to make an impact and be shared, you want the clients to come rolling in. […]
Are you building a cookie cutter business?
Are you serving up the same old products and services people as everyone else in your field? Clients tell me all the time that they feel suffocated by professional titles that don’t quite fit. Their mission is wider than that and their approach is unconventional. Yet when I look at their products and services, they’re […]
Bored of your own elevator pitch? Try this
When the spotlight’s on you for just 60 seconds – what do you say? You know the kind of event I mean. The business breakfasts or fortnightly coffee mornings, when everyone gets one minute to share who they are and what they do. There’s only so many times you can hear Beryl from Browns Bay […]
3 things you must know before you (re)write that web copy
So you’re ready to write – or rewrite – your site. Or at least, you should be. The copy is long overdue and your web developer is starting to get tetchy. You know what you do. You know your work can be life (or business) changing. But when you try to write about it… […]
