Struggling to write your site? Do this first
So you’re trying to write your website. How hard could it really be? It’s just the longer you sit at your keyboard, the less the words seem to flow. You’ve written plenty of other stuff in your career – essays, reports, papers, articles. But this is different. You know your words will go before you, to […]
10 ways to drop the perfectionism in your writing
So it’s blog day tomorrow. You’ve got a great topic, but your blog is nowhere near ready. You spent too much time researching and not enough time actually writing. You’ve been trying to edit it for a few hours now, shifting a paragraph there, tweaking a word here – getting distracted by Facebook or the […]
How to write so your dream clients can hear you
If there’s one thing that makes my day, it’s when readers tell me “I feel like you’re inside my head”. Funny you should say that, friend. That’s because I am. Well, not inside your head specifically. But inside the heads of others just like you. Because great copy starts with paying attention to what your […]
