Do you know what it means to ‘Find What Feels Good‘ in your business?
Lately I’ve become hooked on finding what feels good. Good as in nourishing, rather than numbing.
It started with an online yoga programme, with short daily sequences delivered straight to your inbox. The instructor, Adriene, is quirky and funny and after each sequence I truly feel so good that I don’t want to miss the next day.
For me this is a revelation. I’ve long been an all-or-nothing girl when it comes to food and exercise. If I wanted to clean up my lifestyle, I’d go for 10-day detoxes, hard core boot camps or from zero exercise to signing up for a half marathon. I could never see the point in a daily walk, when I could run. It was go hard or go home.
But since entering my 40s I’ve realised that if we’re lucky, life is a long game. I will get far better results from a short but consistent daily practice of Yoga With Adriene, than sporadic bursts of intensive training followed by a few months on the couch. I no longer want to punish myself with brutal fitness regimes. I just want to slow down, ‘find what feels good’ and act from that grounded, supportive space.
The same applies in business.
When we quit focusing on achieving ‘quick fix’ results and crazy income goals, and focus instead on finding what feels good, our whole perspective shifts.
‘Finding what feels good’ in business means making time to look within, through journalling and deep reflection. Journalling enables us to sit with our clients in their struggle, understand their challenges and know – truly know – that we can help. It helps us clarify our message, articulate our point of difference and find meaningful stories and insights to show our clients we get it – and we care.
When we focus on ‘finding what feels good,’ we begin serving from a place of generosity and meaning, rather than determination (or desperation) to make a buck.
We do the work because it is truly of value and because we know it’s going to make a real difference to someone. Sure, we want the business to be successful and we have income goals and objectives. But whether we end up helping one person or ten, is beside the point. We believe in the work enough to do it anyway – and everything we create becomes supercharged by that passion and belief.
When we ‘find what feels good’, our energy and our intentions shift. Our content becomes richer, more meaningful, more resonant. We don’t have to make elaborate claims for our work or promise outrageous results – our connection to our clients and our passion speaks for itself.
When we ‘find what feels good’, we no longer feel icky about sales and marketing, because we’re sharing from a connected space, creating content with strategy and heart. Sounds good right?
If you’re ready to ‘find what feels good’ in your business, join me in the month of March, for Own Your Voice – four weeks of journalling and content creation with strategy and heart. You’ll never be stuck for content again! Click here for more details.