04 Jan Why 2017 is the year to rediscover your voice
I believe there’s a shift underway in the online world.
After the crazy globe-rattling events of 2016, there’s a new energy about. People want to feel noticed, heard, connected, held and safe. They want to know that they matter. They want to know that someone “gets” them. That someone cares.
They’re tired of best-selling gurus and six-figure promises. They’re tired of hearing the same old stuff from every online marketer. Everyone’s spouting benefits and features and pain points… It’s all so predictable.
Sometimes you know exactly what that marketer is going to say before they even say it. (Ever seen a YouTube ad for a course about digital entrepreneurship? Then you know exactly what I’m talking about.)
It’s meaningless noise, one endless sales pitch, a hungry grasping for more more more.
This is your year to step above all of that.
This is your year to find your voice. Your unique way of showing up in the world, your point of view, your magic.
This is your year to focus on reaching hearts, not reaching thousands. To build emotional connection, trust and loyalty. The deeper the emotional connection, the greater the impact – and the resonance – of your message.
This is your year to connect with what you know deep inside to be true and to share that message from a place of integrity and love. Yes I said love. Love for your work, love for your clients, love for the incredible transformation you create in the world. We can infuse all our work with the energy of love and as Mother Teresa said, “do small things with great love.”
This is your year to call in your right tribe. The people who respect and value and need your work, who are ready to grow with you, take risks with you, expand with you and yes, challenge you too. The ones who are waiting for a voice, just like yours.
This is your year to stop hiding, stop playing it safe and share boldly. Take a few risks, challenge common perceptions, share things that might make you or others uncomfortable. Because if you want to truly connect with the people you love to serve, then you’ve got to get a little brave.
This is your year to step into your power and become a true leader.
You know what you’re here to do. Now’s the time to speak your truth. And I’m here to help.
Over the coming weeks, I’ll be sharing more insights and tips on finding your voice and sharing from the heart. If you need a safe place to practice then come on over and join my free Facebook Group, The Content Collective.