Are you afraid to step into your light?
If you know what you want to be known for, why aren’t you out there doing it yet? Are you afraid of what others may think? Or what might happen when you release your ideas to the world? Perhaps there’s a fear of being criticised, or ridiculed. Fear of falling flat on your face. Fear […]
Lower the bar and show up anyway – lessons from Adele
Are you setting the bar too high for yourself on social media? Are you holding yourself back from shooting videos or going live on Facebook, because you are worried about messing up or looking unprofessional? Does any of this sound familiar? I want to lose 10 pounds before I schedule a photo shoot for my […]
How to unlock your voice and write from the heart
One of the biggest and most important challenges entrepreneurs face, is finding your authentic voice. Your voice is what sets you apart from the others in your field. It’s the magic je ne sais quoi that takes your content from dry, dull and formulaic, to engaging, thought-provoking, poignant, or laugh-out-loud funny. Your voice gives your […]
How taking a stand could refine your avatar (I’m coming out)
When I launched my business, my ideal customer avatar went something like this…. Women aged 30 to 55, already had a professional career, starting an online business, most likely have children (or at least a pet)….” Yep, it was about as unique as a generic black sock. It’s hard to narrow your niche when you’re […]
Think you want to work with “corporate people”? Think again
When I ask my new clients to describe their ideal customer they’ll often say, “I want to work with corporate people.” “So,” I reply, “tell me what you love about working with ‘corporate people.’” And that’s where many of them come unstuck. Because the truth is, they don’t really have a burning desire to work […]
