We were sitting around the campfire when the story turned to ‘how we met our partners’.  I didn’t know any of the women super well and most were a few wines down, so took to telling their stories in the gregarious fashion of the slightly tipsy. ...

Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often...

SEO - it's so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know...

Are you setting the bar too high for yourself on social media? Are you holding yourself back from shooting videos or going live on Facebook, because you are worried about messing up or looking unprofessional? Does any of this sound familiar? I want to lose 10 pounds...

In one of Mercer Mayer’s picture books, there’s a line my kids love about Grandma’s prize-winning blueberry pie. When Grandma once again scoops the pie prize at the annual fair, Little Critter wonders, what makes Grandma’s pie taste so good? The answer? Because she bakes it with love. A...

Next time you sit down to write a blog, consider this: Who are you actually blogging for? If you think it’s your ideal customer, you may need to think again. Because your ideal reader is not necessarily the same as your ideal customer – or at...