You don’t need an Oscar-worthy story

Stories don't have to be oscar-worthy to be impactful

We were sitting around the campfire when the story turned to ‘how we met our partners’.  I didn’t know any of the women super well and most were a few wines down, so took to telling their stories in the gregarious fashion of the slightly tipsy.  And oh what tales they had. A tale of […]

Are you overlooking your own genius?

Become a fan of your back catalogue

Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often do you revisit this library for inspiration? Over […]

Taking care of Search Engine Optimisation

Taking care of your SEO

SEO – it’s so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know about search engine optimisation. This is her guest post.  Do the […]

How to amplify your impact – Lessons from Problogger Evolve 2017

Lessons from ProBlogger Evolve 2017

Do less, be more These days it’s a popular catchphrase, part of the current movement towards slowing down and living a less distracted life. But how does it work in business, when it feels like there’s always so much to do? Over the weekend I attended Problogger Evolve in Melbourne, Australia. In addition to the one-day […]

Are you blogging for nothing? Getting started with content planning

Getting started with content planning - are you blogging for nothing?

With all the buzz about content, it’s easy to buy into the pressure to keep pumping out material day after day, week after week. But as you bash out another blog, search for stock photos, make memes on canva, or go live on Facebook, have you ever stopped to think: “What am I actually doing […]

Lower the bar and show up anyway – lessons from Adele

Lower the bar and show up anyway – lessons from Adele

Are you setting the bar too high for yourself on social media? Are you holding yourself back from shooting videos or going live on Facebook, because you are worried about messing up or looking unprofessional? Does any of this sound familiar? I want to lose 10 pounds before I schedule a photo shoot for my […]

How to blog like you mean it

How do I write meaningful blogs

In one of Mercer Mayer’s picture books, there’s a line my kids love about Grandma’s prize-winning blueberry pie. When Grandma once again scoops the pie prize at the annual fair, Little Critter wonders, what makes Grandma’s pie taste so good? The answer? Because she bakes it with love. A few nights ago, as I turned the […]

4 ways to hook your ideal readers

4 Ways to Hook your Ideal Readers, by Christine Sheehy

Next time you sit down to write a blog, consider this: Who are you actually blogging for? If you think it’s your ideal customer, you may need to think again. Because your ideal reader is not necessarily the same as your ideal customer – or at least, not yet. Say what? Effective blogging starts with […]

5 reasons you need an editorial calendar

So it’s the night before blog day and once again, you haven’t got a clue what you’re going to write about. That’s okay right? Everyone tells you that the most important thing is not how long your posts are, or how frequent they are, but that you post consistently, so that your ideal clients know […]

Lost for words? Find your voice in 5 simple steps

When we first start creating and sharing content, many of us get caught up in a contradictory little two step. On the one hand (or foot), you want to be noticed, you want to be seen, you want your work to make an impact and be shared, you want the clients to come rolling in. […]