Are you overlooking your own easy?
He looked up from the piece of paper clutched in his hand, a look of bewilderment on his face. ‘But I sound amazing’ he said, incredulously. Grinning, I nodded. ‘That’s because you are.’ It was 2010, and I’d been hired to write biographies for key staff members. The gentleman in question was in his early 50s, but he […]
Have you lost the flow in your business?
Are you struggling to show up online, create valuable content, or figure out how to get your message to those who need it most, in a way that feels good to you? I think we all go through phases where showing up feels like a chore. When we’re busy “doing-the-do”, then social media, blogging, vlogging, […]
What funeral directors can teach you about storytelling
Death. You might consider it a challenging topic for a reality documentary series. Yet sometimes, the most unexpected topics have the power to make the greatest impact Recently I discovered The Casketeers, a reality TV show following the daily goings-on at Tipene Funerals, in West and South Auckland. This quirky series has been a run away success […]
Are you overlooking your own genius?
Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often do you revisit this library for inspiration? Over […]
Trying to write your site? Stop looking around
There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that is similar to your competitor’s, but you still want […]
Want to attract the right clients? Answer this question first
If you want to set yourself apart in a crowded market and attract the right clients, there’s one question you must be able to answer: “What do your clients thank you for?“ Are you squirming in your chair right now? In my experience, we entrepreneurs chronically, systematically and perpetually underestimate the value of our work. When […]
When authenticity doesn’t come easily
Authenticity. Does the very word make your hackles stand up? Like any buzzword, authenticity evokes strong reactions. When we hear it too often, or if we see it used as an excuse for poor behaviour, or for behaviour that is not in fact authentic, it can start to lose its meaning and grate on your nerves. […]
Struggling to set yourself apart? Time to find your core message
Do you ever struggle to explain what you do? You know your work creates awesome – perhaps even life changing – results. But communicating that to your ideal clients? Ugggh. Your words feel so boring and waffly. You can’t seem to get across the power and the magic in what you have to offer. The […]
How to amplify your impact – Lessons from Problogger Evolve 2017
Do less, be more These days it’s a popular catchphrase, part of the current movement towards slowing down and living a less distracted life. But how does it work in business, when it feels like there’s always so much to do? Over the weekend I attended Problogger Evolve in Melbourne, Australia. In addition to the one-day […]
Outgrown your clients? How to embrace your new direction
Have you ever invested hours of hard work in a project and then had the sickening feeling that you’re on the wrong track? The process of creating something new is not always linear. Sometimes we have to put in hours (or even days or weeks) of work to discover that what we thought we wanted, is not right at […]
