It’s not about you! How to write a great about page
Do you feel awkward writing about yourself? Is your About Page full of generic and faceless images, or rambling stories with no real connection to the work that you do? How do you come across as professional, yet friendly and approachable? How do you showcase your qualifications and credentials, without sounding (and feeling) like a […]
Ten tips for nailing live studio interviews
The opening question should have been an easy one: How did we come to write our book, Long Shots? I leaned forward on the couch, heart aflutter. This was my first live television interview and I was nervous to say the least. Deep breath, Go. “Well we came across the story of Formula 1 driver […]
8 ways to enrich your life and work (or, how to use your Golden Thread)
How to define your ideal customer avatar – even when your customers have nothing in common
You’ve heard the advice that you’ve got to define your ideal customer avatar if you want to write compelling copy. But what do you do if you could work with literally anyone? Lately, I’ve seen a lot of my customers struggling with defining their ideal customer. You could work with men and women, young people or senior citizens and it […]
Six ways your “professional” image is harming your business
When clients tell me they have trouble standing out, or they don’t feel comfortable with their website, my number one question is this: Are you being yourself? Or are you being professional? Of course we all want to show that we have credibility. We want to look like we know what we are doing, that […]
Think you want to work with “corporate people”? Think again
When I ask my new clients to describe their ideal customer they’ll often say, “I want to work with corporate people.” “So,” I reply, “tell me what you love about working with ‘corporate people.’” And that’s where many of them come unstuck. Because the truth is, they don’t really have a burning desire to work […]
Six reasons to fall in love with online business
Last week, I spoke at my first live event, an inspiring women’s evening organised by local life coach Sharleen Greer of Midlife Courage. Sharleen specialises in helping women live their dreams in the second half of their lives. I spoke about the online business model and how any woman can leverage her lifetime of knowledge and experience, to […]
My $3000 false start – how to build the right online business, right from the start.
I confess I’m a bit of a geek. If I want to figure out how to do something, the answer in my head is always “find a course”. When I first got started online, I signed up for courses about building connections, starting a blog that matters, podcasting for beginners, Facebook marketing, starting a revolution… […]
3 ways to carve out time for your creative project
Lately, I’ve been working on a proposal for a major piece of work. It’s exciting but also daunting, because if it goes ahead I know I’m going back into my writer’s cave. Towards the end of last summer, I co-wrote my first book. It was an incredibly intense time. I was juggling my research and […]
Time to stop playing small and launch
For a long time I used the busyness of everyday life as an excuse to keep playing small in my business. I had a comfortable number of clients, and best intentions to grow my customer base as my children grew. That’s how it could have continued… But in 2013 my husband got temporarily assigned to the San […]
