In the late 1800s, two ships were wrecked at opposite ends of the sub-Antarctic Auckland Island, within a few months of each other.  Neither crew knew the other was there. The island has a rocky, unforgiving coastline, and a year-round perishing climate of freezing rain and howling winds....

Content, content everywhere. As entrepreneurs, we're told to blog, to have a YouTube channel, to show up on Facebook Live and Instagram stories and wherever else your people are hanging out. It's overwhelming and it's also impossible, unless you have a dedicated team. After all, you have...

Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often...

There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that...

Authenticity. Does the very word make your hackles stand up? Like any buzzword, authenticity evokes strong reactions. When we hear it too often, or if we see it used as an excuse for poor behaviour, or for behaviour that is not in fact authentic, it can start...

I once asked a well known television producer where he got ideas for his stories and documentaries. He looked at me quizzically before replying: “Stories are everywhere.” At the time I found his answer slightly maddening. Back then I was a frustrated media lawyer, desperately yearning for more creativity...