How to integrate your latest idea into your business

How to intergrate your new idea into your business - Christine Sheehy

Are you struggling to juggle your business and your latest passion project? Are you wondering how to bring together two different aspects of your work and interests? Perhaps you’re trying to link a new service offering to an existing physical product. For example, you may want to create a complementary Facebook group for those who love […]

Do the heart work first

Do the heart work first - Christine Sheehy

Do you resist what you most long to do? The work of your heart. That creative dream. The yearning to shift your business in a new direction, to let go of the old and invite your clients into the new. Maybe your dream is to make a film, write a book, create your own jewellery […]

Ever doubt the value of your work? This is for you

What is your contribution to the world?

In the late 1800s, two ships were wrecked at opposite ends of the sub-Antarctic Auckland Island, within a few months of each other.  Neither crew knew the other was there. The island has a rocky, unforgiving coastline, and a year-round perishing climate of freezing rain and howling winds. Their chances of survival were grim. One crew fell […]

Content, content everywhere – and what’s it all for?

Content Creation Overload

Content, content everywhere. As entrepreneurs, we’re told to blog, to have a YouTube channel, to show up on Facebook Live and Instagram stories and wherever else your people are hanging out. It’s overwhelming and it’s also impossible, unless you have a dedicated team. After all, you have services to provide or products to make and […]

Are you overlooking your own genius?

Become a fan of your back catalogue

Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often do you revisit this library for inspiration? Over […]

Trying to write your site? Stop looking around

Why using competitor inspiration is bad

There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that is similar to your competitor’s, but you still want […]

When authenticity doesn’t come easily

Authenticity. Does the very word make your hackles stand up? Like any buzzword, authenticity evokes strong reactions. When we hear it too often, or if we see it used as an excuse for poor behaviour, or for behaviour that is not in fact authentic, it can start to lose its meaning and grate on your nerves. […]

Want to write great content? Pay attention

How do you write great content?

I once asked a well known television producer where he got ideas for his stories and documentaries. He looked at me quizzically before replying: “Stories are everywhere.” At the time I found his answer slightly maddening. Back then I was a frustrated media lawyer, desperately yearning for more creativity in my work. What did he […]

Are you blogging for nothing? Getting started with content planning

Getting started with content planning - are you blogging for nothing?

With all the buzz about content, it’s easy to buy into the pressure to keep pumping out material day after day, week after week. But as you bash out another blog, search for stock photos, make memes on canva, or go live on Facebook, have you ever stopped to think: “What am I actually doing […]

Is the quest for the perfect copy stopping you from launching?

perfect copy

So you’ve got a new product or service to launch. You spend hours planning it out, trying to get deep into your customer’s pain points and figure out the benefits of your product. You stay up late crafting the perfect sales copy. You mess around with Facebook ads, write a few blogs, create an email […]