You don’t need an Oscar-worthy story

Stories don't have to be oscar-worthy to be impactful

We were sitting around the campfire when the story turned to ‘how we met our partners’.  I didn’t know any of the women super well and most were a few wines down, so took to telling their stories in the gregarious fashion of the slightly tipsy.  And oh what tales they had. A tale of […]

Finding purpose in the small things

Finding purpose in small things

He began by giving thanks. He thanked Lego, he thanked Marvel, he thanked the cast and crew of Frozen, the inventor of trampolines and Paw Patrol and Teen Titans. He thanked the Foo Fighters and Led Zeppelin and children’s authors Julia Donaldson, David Walliams and Dav Pilkey. He spoke of the joy and connection and […]

How to integrate your latest idea into your business

How to intergrate your new idea into your business - Christine Sheehy

Are you struggling to juggle your business and your latest passion project? Are you wondering how to bring together two different aspects of your work and interests? Perhaps you’re trying to link a new service offering to an existing physical product. For example, you may want to create a complementary Facebook group for those who love […]

Have you lost the flow in your business?

Have you lost the flow in your business?

Are you struggling to show up online, create valuable content, or figure out how to get your message to those who need it most, in a way that feels good to you? I think we all go through phases where showing up feels like a chore. When we’re busy “doing-the-do”, then social media, blogging, vlogging, […]

What funeral directors can teach you about storytelling

Learn about storytelling

Death. You might consider it a challenging topic for a reality documentary series. Yet sometimes, the most unexpected topics have the power to make the greatest impact Recently I discovered The Casketeers, a reality TV show following the daily goings-on at Tipene Funerals, in West and South Auckland. This quirky series has been a run away success […]

Content, content everywhere – and what’s it all for?

Content Creation Overload

Content, content everywhere. As entrepreneurs, we’re told to blog, to have a YouTube channel, to show up on Facebook Live and Instagram stories and wherever else your people are hanging out. It’s overwhelming and it’s also impossible, unless you have a dedicated team. After all, you have services to provide or products to make and […]

When authenticity doesn’t come easily

Authenticity. Does the very word make your hackles stand up? Like any buzzword, authenticity evokes strong reactions. When we hear it too often, or if we see it used as an excuse for poor behaviour, or for behaviour that is not in fact authentic, it can start to lose its meaning and grate on your nerves. […]

Want to write great content? Pay attention

How do you write great content?

I once asked a well known television producer where he got ideas for his stories and documentaries. He looked at me quizzically before replying: “Stories are everywhere.” At the time I found his answer slightly maddening. Back then I was a frustrated media lawyer, desperately yearning for more creativity in my work. What did he […]

Are you blogging for nothing? Getting started with content planning

Getting started with content planning - are you blogging for nothing?

With all the buzz about content, it’s easy to buy into the pressure to keep pumping out material day after day, week after week. But as you bash out another blog, search for stock photos, make memes on canva, or go live on Facebook, have you ever stopped to think: “What am I actually doing […]

How to create a great customer experience online

customer experience

There was a time in the early 2000s, when I thought the little corner fruit & veggie shop was dead. Everything was growing bigger and bigger. Giant complexes were popping up filled with the likes of Pak and Save, Kmart or Target. How could the little ‘mom and pop’ shop survive in an age of […]