Is the quest for the perfect copy stopping you from launching?
So you’ve got a new product or service to launch. You spend hours planning it out, trying to get deep into your customer’s pain points and figure out the benefits of your product. You stay up late crafting the perfect sales copy. You mess around with Facebook ads, write a few blogs, create an email […]
It’s not about you! How to write a great about page
Do you feel awkward writing about yourself? Is your About Page full of generic and faceless images, or rambling stories with no real connection to the work that you do? How do you come across as professional, yet friendly and approachable? How do you showcase your qualifications and credentials, without sounding (and feeling) like a […]
Struggling to write your site? Do this first
So you’re trying to write your website. How hard could it really be? It’s just the longer you sit at your keyboard, the less the words seem to flow. You’ve written plenty of other stuff in your career – essays, reports, papers, articles. But this is different. You know your words will go before you, to […]
Lower the bar and show up anyway – lessons from Adele
Are you setting the bar too high for yourself on social media? Are you holding yourself back from shooting videos or going live on Facebook, because you are worried about messing up or looking unprofessional? Does any of this sound familiar? I want to lose 10 pounds before I schedule a photo shoot for my […]
Make me care! How to create emotional connection in your content
If you believe the headlines, 2016 was a risky year to be a well-known artist. Here’s a few we lost: David Bowie, Alan Rickman, Harper Lee, Prince, Leonard Cohen, Andrew Sachs (Manuel in Fawlty Towers), Jean Alexander (Hilda Ogden in Coronation Street), Muhammed Ali, Gene Wilder, George Michael on Christmas Day, and Carrie Fisher and […]
