You don’t need an Oscar-worthy story
We were sitting around the campfire when the story turned to ‘how we met our partners’. I didn’t know any of the women super well and most were a few wines down, so took to telling their stories in the gregarious fashion of the slightly tipsy. And oh what tales they had. A tale of […]
Finding purpose in the small things
He began by giving thanks. He thanked Lego, he thanked Marvel, he thanked the cast and crew of Frozen, the inventor of trampolines and Paw Patrol and Teen Titans. He thanked the Foo Fighters and Led Zeppelin and children’s authors Julia Donaldson, David Walliams and Dav Pilkey. He spoke of the joy and connection and […]
The art and heart of selling
When is a sales call not a sales call? Over the last few days I’ve had several wonderful conversations with women who are digging deep, carving their own paths serving with heart. We talked about our challenges, the evolution of our work and the lessons we have learned. We talked about where they are heading, […]
What funeral directors can teach you about storytelling
Death. You might consider it a challenging topic for a reality documentary series. Yet sometimes, the most unexpected topics have the power to make the greatest impact Recently I discovered The Casketeers, a reality TV show following the daily goings-on at Tipene Funerals, in West and South Auckland. This quirky series has been a run away success […]
Is the quest for the perfect copy stopping you from launching?
So you’ve got a new product or service to launch. You spend hours planning it out, trying to get deep into your customer’s pain points and figure out the benefits of your product. You stay up late crafting the perfect sales copy. You mess around with Facebook ads, write a few blogs, create an email […]
It’s not about you! How to write a great about page
Do you feel awkward writing about yourself? Is your About Page full of generic and faceless images, or rambling stories with no real connection to the work that you do? How do you come across as professional, yet friendly and approachable? How do you showcase your qualifications and credentials, without sounding (and feeling) like a […]
Lower the bar and show up anyway – lessons from Adele
Are you setting the bar too high for yourself on social media? Are you holding yourself back from shooting videos or going live on Facebook, because you are worried about messing up or looking unprofessional? Does any of this sound familiar? I want to lose 10 pounds before I schedule a photo shoot for my […]
Make me care! How to create emotional connection in your content
If you believe the headlines, 2016 was a risky year to be a well-known artist. Here’s a few we lost: David Bowie, Alan Rickman, Harper Lee, Prince, Leonard Cohen, Andrew Sachs (Manuel in Fawlty Towers), Jean Alexander (Hilda Ogden in Coronation Street), Muhammed Ali, Gene Wilder, George Michael on Christmas Day, and Carrie Fisher and […]
