Struggling to grow your Facebook likes? Here’s why small is beautiful
I hit 500 likes on Facebook last week. 500, you could be forgiven for scoffing. Is that all? I’m acutely aware that many of you reading this probably have a much larger like tally than lil’ ole’ me. If you had told me when I launched my site that it would take me two years […]
Are you susceptible to shiny object syndrome?
Distracted by shiny objects? It’s time to find your flow Are you susceptible to shiny object syndrome? A client asks you to take on a project that’s not really aligned with what you do. But hey it sounds interesting and the money is good so… Or maybe a colleague invites you to collaborate. She’s got […]
When to say NO to that big project
Have you ever said no to a project you really wanted to work on, because it was getting in the way of your wider dreams? If you – like me – are a multi-passionate entrepreneur, you may find yourself in situations where you’re weighing up multiple projects, each of which tickle your fancy in some way. […]
How to define your ideal customer avatar – even when your customers have nothing in common
You’ve heard the advice that you’ve got to define your ideal customer avatar if you want to write compelling copy. But what do you do if you could work with literally anyone? Lately, I’ve seen a lot of my customers struggling with defining their ideal customer. You could work with men and women, young people or senior citizens and it […]
Six ways your “professional” image is harming your business
When clients tell me they have trouble standing out, or they don’t feel comfortable with their website, my number one question is this: Are you being yourself? Or are you being professional? Of course we all want to show that we have credibility. We want to look like we know what we are doing, that […]
Why success won’t eliminate self-doubt
A few weeks ago, a dear friend got the middle-of-the-night call she’d been dreaming of for the better part of a decade. She’d finally secured a two-book deal with a leading New York publisher. She was also a finalist for a prestigious writing prize to be presented at a conference in New York later this […]
