Want to attract the right clients? Answer this question first

attract the right clients

If you want to set yourself apart in a crowded market and attract the right clients, there’s one question you must be able to answer: “What do your clients thank you for?“ Are you squirming in your chair right now? In my experience, we entrepreneurs chronically, systematically and perpetually underestimate the value of our work. When […]

Why success won’t eliminate self-doubt

A few weeks ago, a dear friend got the middle-of-the-night call she’d been dreaming of for the better part of a decade. She’d finally secured a two-book deal with a leading New York publisher. She was also a finalist for a prestigious writing prize to be presented at a conference in New York later this […]