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Stop the like-a-thons! How to create true brand fans

Stop the like-a-thons! How to create true brand fans by Christine Sheehy at christinesheehy.co

If one of your goals is to grow your Facebook likes, let me ask you a question: why? Too often, we entrepreneurs get hooked up on the metrics, without really considering what the numbers mean for our businesses. Ever see a Facebook post like this? “My goal for this month is to hit 500 likes, […]