In the late 1800s, two ships were wrecked at opposite ends of the sub-Antarctic Auckland Island, within a few months of each other.  Neither crew knew the other was there. The island has a rocky, unforgiving coastline, and a year-round perishing climate of freezing rain and howling winds....

Unsure how to promote your business? Don’t know how to explain what you do or set yourself apart? If you’re struggling to engage potential clients or get traction in your business, there’s a simple question you must ask: What do your clients thank you for? You might think...

There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that...

If you want to set yourself apart in a crowded market and attract the right clients, there's one question you must be able to answer: "What do your clients thank you for?" Are you squirming in your chair right now? In my experience, we entrepreneurs chronically, systematically and...

Struggling to get noticed online? Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet. If you...

When the networking spotlight is on you for just 60 seconds – what do you say? You know the kind of event I mean. Those regular business breakfasts when everyone gets one minute to share who they are and what they do. There’s only so many times...

When the spotlight’s on you for just 60 seconds – what do you say? You know the kind of event I mean. The business breakfasts or fortnightly coffee mornings, when everyone gets one minute to share who they are and what they do. There’s only so many...