How to integrate your latest idea into your business
Are you struggling to juggle your business and your latest passion project? Are you wondering how to bring together two different aspects of your work and interests? Perhaps you’re trying to link a new service offering to an existing physical product. For example, you may want to create a complementary Facebook group for those who love […]
Ever doubt the value of your work? This is for you
In the late 1800s, two ships were wrecked at opposite ends of the sub-Antarctic Auckland Island, within a few months of each other. Neither crew knew the other was there. The island has a rocky, unforgiving coastline, and a year-round perishing climate of freezing rain and howling winds. Their chances of survival were grim. One crew fell […]
How a simple “thank you” can transform your business
Unsure how to promote your business? Don’t know how to explain what you do or set yourself apart? If you’re struggling to engage potential clients or get traction in your business, there’s a simple question you must ask: What do your clients thank you for? You might think you’re selling decluttering services, but what if […]
Trying to write your site? Stop looking around
There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that is similar to your competitor’s, but you still want […]
Want to attract the right clients? Answer this question first
If you want to set yourself apart in a crowded market and attract the right clients, there’s one question you must be able to answer: “What do your clients thank you for?“ Are you squirming in your chair right now? In my experience, we entrepreneurs chronically, systematically and perpetually underestimate the value of our work. When […]
Struggling to set yourself apart? Time to find your core message
Do you ever struggle to explain what you do? You know your work creates awesome – perhaps even life changing – results. But communicating that to your ideal clients? Ugggh. Your words feel so boring and waffly. You can’t seem to get across the power and the magic in what you have to offer. The […]
Get noticed – a 5 step process to set yourself apart online
Struggling to get noticed online? Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet. If you want to stand out online, there is one […]
The networking intro that will make you a star
When the networking spotlight is on you for just 60 seconds – what do you say? You know the kind of event I mean. Those regular business breakfasts when everyone gets one minute to share who they are and what they do. There’s only so many times you can hear Beryl from Browns Bay tell […]
Bored of your own elevator pitch? Try this
When the spotlight’s on you for just 60 seconds – what do you say? You know the kind of event I mean. The business breakfasts or fortnightly coffee mornings, when everyone gets one minute to share who they are and what they do. There’s only so many times you can hear Beryl from Browns Bay […]
