4 ways to hook your ideal readers

4 Ways to Hook your Ideal Readers, by Christine Sheehy

Next time you sit down to write a blog, consider this: Who are you actually blogging for? If you think it’s your ideal customer, you may need to think again. Because your ideal reader is not necessarily the same as your ideal customer – or at least, not yet. Say what? Effective blogging starts with […]

How taking a stand could refine your avatar (I’m coming out)

When I launched my business, my ideal customer avatar went something like this…. Women aged 30 to 55, already had a professional career, starting an online business, most likely have children (or at least a pet)….” Yep, it was about as unique as a generic black sock. It’s hard to narrow your niche when you’re […]