You don’t need an Oscar-worthy story
We were sitting around the campfire when the story turned to ‘how we met our partners’. I didn’t know any of the women super well and most were a few wines down, so took to telling their stories in the gregarious fashion of the slightly tipsy. And oh what tales they had. A tale of […]
The art and heart of selling
When is a sales call not a sales call? Over the last few days I’ve had several wonderful conversations with women who are digging deep, carving their own paths serving with heart. We talked about our challenges, the evolution of our work and the lessons we have learned. We talked about where they are heading, […]
Tell me a story
A lesson in marketing from the chateaux of France Last month, I travelled through France’s Loire Valley, where more than 100 chateaux have opened their doors to the public. With so many sumptuous palaces to choose from, how exactly is a tourist to choose? Few who hail from the Antipodes would forget their first visit […]
Ever doubt the value of your work? This is for you
In the late 1800s, two ships were wrecked at opposite ends of the sub-Antarctic Auckland Island, within a few months of each other. Neither crew knew the other was there. The island has a rocky, unforgiving coastline, and a year-round perishing climate of freezing rain and howling winds. Their chances of survival were grim. One crew fell […]
What funeral directors can teach you about storytelling
Death. You might consider it a challenging topic for a reality documentary series. Yet sometimes, the most unexpected topics have the power to make the greatest impact Recently I discovered The Casketeers, a reality TV show following the daily goings-on at Tipene Funerals, in West and South Auckland. This quirky series has been a run away success […]
Content, content everywhere – and what’s it all for?
Content, content everywhere. As entrepreneurs, we’re told to blog, to have a YouTube channel, to show up on Facebook Live and Instagram stories and wherever else your people are hanging out. It’s overwhelming and it’s also impossible, unless you have a dedicated team. After all, you have services to provide or products to make and […]
Taking care of Search Engine Optimisation
SEO – it’s so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know about search engine optimisation. This is her guest post. Do the […]
Struggling to grow your Facebook likes? Here’s why small is beautiful
I hit 500 likes on Facebook last week. 500, you could be forgiven for scoffing. Is that all? I’m acutely aware that many of you reading this probably have a much larger like tally than lil’ ole’ me. If you had told me when I launched my site that it would take me two years […]
What happens when you don’t feel it?
Not in the mood for social media? Here’s what to do What happens when you’re not in the mood for social media? I’ve noticed there’s an ebb and flow to my relationship with social. When I’m really connected to my message, I feel inspired and on fire, ready to show up and share every day. […]
Get noticed – a 5 step process to set yourself apart online
Struggling to get noticed online? Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet. If you want to stand out online, there is one […]
