A lesson in marketing from the chateaux of France Last month, I travelled through France’s Loire Valley, where more than 100 chateaux have opened their doors to the public. With so many sumptuous palaces to choose from, how exactly is a tourist to choose? Few who hail...

In the late 1800s, two ships were wrecked at opposite ends of the sub-Antarctic Auckland Island, within a few months of each other.  Neither crew knew the other was there. The island has a rocky, unforgiving coastline, and a year-round perishing climate of freezing rain and howling winds....

Death. You might consider it a challenging topic for a reality documentary series. Yet sometimes, the most unexpected topics have the power to make the greatest impact Recently I discovered The Casketeers, a reality TV show following the daily goings-on at Tipene Funerals, in West and South Auckland....

Content, content everywhere. As entrepreneurs, we're told to blog, to have a YouTube channel, to show up on Facebook Live and Instagram stories and wherever else your people are hanging out. It's overwhelming and it's also impossible, unless you have a dedicated team. After all, you have...

SEO - it's so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know...

Not in the mood for social media? Here’s what to do What happens when you're not in the mood for social media? I’ve noticed there’s an ebb and flow to my relationship with social. When I’m really connected to my message, I feel inspired and on fire,...

Struggling to get noticed online? Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet. If you...