We were sitting around the campfire when the story turned to ‘how we met our partners’.  I didn’t know any of the women super well and most were a few wines down, so took to telling their stories in the gregarious fashion of the slightly tipsy. ...

When is a sales call not a sales call? Over the last few days I’ve had several wonderful conversations with women who are digging deep, carving their own paths serving with heart. We talked about our challenges, the evolution of our work and the lessons we have...

A lesson in marketing from the chateaux of France Last month, I travelled through France’s Loire Valley, where more than 100 chateaux have opened their doors to the public. With so many sumptuous palaces to choose from, how exactly is a tourist to choose? Few who hail...

In the late 1800s, two ships were wrecked at opposite ends of the sub-Antarctic Auckland Island, within a few months of each other.  Neither crew knew the other was there. The island has a rocky, unforgiving coastline, and a year-round perishing climate of freezing rain and howling winds....

Death. You might consider it a challenging topic for a reality documentary series. Yet sometimes, the most unexpected topics have the power to make the greatest impact Recently I discovered The Casketeers, a reality TV show following the daily goings-on at Tipene Funerals, in West and South Auckland....

Content, content everywhere. As entrepreneurs, we're told to blog, to have a YouTube channel, to show up on Facebook Live and Instagram stories and wherever else your people are hanging out. It's overwhelming and it's also impossible, unless you have a dedicated team. After all, you have...

SEO - it's so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know...