You don’t need an Oscar-worthy story

Stories don't have to be oscar-worthy to be impactful

We were sitting around the campfire when the story turned to ‘how we met our partners’.  I didn’t know any of the women super well and most were a few wines down, so took to telling their stories in the gregarious fashion of the slightly tipsy.  And oh what tales they had. A tale of […]

You should really write a book….

Writing a book

Last year, a book idea took up residence in my head and refused to leave. It’s like a squatter, moving furniture around in dusty, shadowy spaces, scribbling on the walls and generally making a nuisance of itself. Try as I might to dedicate my time to more conventional business activities like signing up new clients […]

Is the quest for the perfect copy stopping you from launching?

perfect copy

So you’ve got a new product or service to launch. You spend hours planning it out, trying to get deep into your customer’s pain points and figure out the benefits of your product. You stay up late crafting the perfect sales copy. You mess around with Facebook ads, write a few blogs, create an email […]

Why 2017 is the year to rediscover your voice

I believe there’s a shift underway in the online world. After the crazy globe-rattling events of 2016, there’s a new energy about. People want to feel noticed, heard, connected, held and safe. They want to know that they matter. They want to know that someone “gets” them. That someone cares. They’re tired of best-selling gurus […]