A lesson in marketing from the chateaux of France Last month, I travelled through France’s Loire Valley, where more than 100 chateaux have opened their doors to the public. With so many sumptuous palaces to choose from, how exactly is a tourist to choose? Few who hail...

Content, content everywhere. As entrepreneurs, we're told to blog, to have a YouTube channel, to show up on Facebook Live and Instagram stories and wherever else your people are hanging out. It's overwhelming and it's also impossible, unless you have a dedicated team. After all, you have...

Last year, a book idea took up residence in my head and refused to leave. It’s like a squatter, moving furniture around in dusty, shadowy spaces, scribbling on the walls and generally making a nuisance of itself. Try as I might to dedicate my time to more...

Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often...

There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that...

Lately I’ve been meeting and working with a lot of women who are struggling with the same issue. And it's driving me crazy. So today I am calling you out. (Given the subject of this blog, I don't really have a choice). Are you saying what you...

Have you ever invested hours of hard work in a project and then had the sickening feeling that you're on the wrong track? The process of creating something new is not always linear. Sometimes we have to put in hours (or even days or weeks) of work to discover that...