Writing is not a solitary craft
The Facebook messages almost always come late at night. Sometimes it’s me, about to press publish on a post that I know will ruffle some feathers. Could she just take a quick look, give me a neutral perspective, tell me how she thinks this paragraph comes across, suggest a better headline? Sometimes it’s her, […]
You should really write a book….
Last year, a book idea took up residence in my head and refused to leave. It’s like a squatter, moving furniture around in dusty, shadowy spaces, scribbling on the walls and generally making a nuisance of itself. Try as I might to dedicate my time to more conventional business activities like signing up new clients […]
Are you overlooking your own genius?
Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often do you revisit this library for inspiration? Over […]
When authenticity doesn’t come easily
Authenticity. Does the very word make your hackles stand up? Like any buzzword, authenticity evokes strong reactions. When we hear it too often, or if we see it used as an excuse for poor behaviour, or for behaviour that is not in fact authentic, it can start to lose its meaning and grate on your nerves. […]
Want to write great content? Pay attention
I once asked a well known television producer where he got ideas for his stories and documentaries. He looked at me quizzically before replying: “Stories are everywhere.” At the time I found his answer slightly maddening. Back then I was a frustrated media lawyer, desperately yearning for more creativity in my work. What did he […]
How to turn down that inner critic and get writing
When it comes to your writing, has your inner critic got the driving seat? Are you holding yourself back from saying what you want to say? Are you over-editing, wanting your work to be perfect before you’d consider releasing it to the world. Or are you simply stuck for ideas, wondering if you’ll ever have […]
Got writer’s block? 13 hacks to bust through your procrastination and perfectionism and actually write
You don’t have time for writer’s block. Am I right? You’ve got a business to run and work to do. You know that creating (and sharing) great content is essential to get your message out there and grow your business, but it’s hard to find the time to get the writing done. And when you […]
It’s not about you! How to write a great about page
Do you feel awkward writing about yourself? Is your About Page full of generic and faceless images, or rambling stories with no real connection to the work that you do? How do you come across as professional, yet friendly and approachable? How do you showcase your qualifications and credentials, without sounding (and feeling) like a […]
Struggling to write your site? Do this first
So you’re trying to write your website. How hard could it really be? It’s just the longer you sit at your keyboard, the less the words seem to flow. You’ve written plenty of other stuff in your career – essays, reports, papers, articles. But this is different. You know your words will go before you, to […]
Lost for words? Find your voice in 5 simple steps
When we first start creating and sharing content, many of us get caught up in a contradictory little two step. On the one hand (or foot), you want to be noticed, you want to be seen, you want your work to make an impact and be shared, you want the clients to come rolling in. […]
