Why is it that we see other people’s ideas as more valuable than our own big idea?
You get an idea of a new product or service. A flash of inspiration, a spark that excites you. A new offering that brings together so many of your ideas in a fresh and powerful way.
You know it has potential. You know your people need it and you’re excited to deliver this work.
You mention it casually to a few clients and they sound excited too. Maybe one is even ready to sign up.
You start reading all you can, turning to favourite business books and blogs to find complementary ideas and resources you can draw upon in developing this work.
And then the voice starts.
“I don’t really know what I’m doing”
“I’d better find a course for that”
“I can’t expect people to pay for this if I don’t have a [insert expensive time-consuming certification]”
“I think I need to go back to school and get my Masters”
I see this pattern in my clients all the time, and I also see it in myself.
This corrosive tendency to value others ideas more than we value our own.
Many of us have this yearning, this desire to create our own “thing”. Our own methodology, our own theory, our own body of work that is unique to us, that inspires a movement, that generates beautiful or life-changing results for our clients and opens up a world of possibilities to us as writers, speakers and thought leaders.
And then when inspiration finally hits, we don’t value it enough.
We look to external sources to validate our ideas, to prove to ourselves that we are really onto something. As if the fact that someone else thought of something similar, makes our idea somehow inherently more valuable.
The trouble with looking to others’ ideas for validation, is that it can cause us to doubt our own.
We feel like it’s been done before
We feel like our idea doesn’t measure up
We feel like we need to be cross-referencing other sources, to prove that our ideas have merit.
This isn’t a university assignment.
You don’t need footnotes from experts for your idea to have value.
The next time you get that hit of inspiration, how about you just run with it?
Journal, explore, experiment, play. Read where you need to add to your skillset, but resist the need to run for the next certification.
Put your ideas out there with heart and energy and give them the space to become what they will be, unencumbered by someone else’s framework.
And maybe then you’ll find your “thing”.
Got a beautiful big idea you want to take to the world? I’m opening up two spaces on my new Emerging Thought Leader coaching programme, where together we’ll develop your powerful message, create your visibility plan and get you showing up and sharing from the heart from day 1. If you’d like to know more, click here and let’s make a plan to talk.