Have you ever invested hours of hard work in a project and then had the sickening feeling that you’re on the wrong track?
The process of creating something new is not always linear. Sometimes we have to put in hours (or even days or weeks) of work to discover that what we thought we wanted, is not right at all.
And so it is with writing your website. When I work with clients one-on-one, the process of getting words onto the page forces you to consider what you really want from your business. What message do you want to send to the world? What do you want to be known for? And who is it that you’d really love to serve?
If you wholeheartedly invest your time into the writing process, the breakthroughs and ‘ahas’ start flowing and the picture becomes clearer. And sometimes – just sometimes – it will show you that the client you thought you were here to serve, or the message you thought you wanted to share, is not right after all.
This is a good thing. You don’t have to do what you’ve always done, or do what other people expect you to do.
- Just because you’ve brought great results to one client, doesn’t mean you can only help others facing similar challenges.
- Just because you have personally overcome illness, trauma or depression, doesn’t mean you have to dedicate your career to helping others do the same.
It’s okay for you to change and grow, to bless those clients who are not the right fit and release them to someone who would truly love to work with them.
But then what?
Letting go of old ideas and ways of working may feel liberating and exciting. It can also feel uncomfortable, unsettling and confusing as you struggle to re-imagine your business without these anchors.
This is the time to stay the course.
To explore what you really want, if you weren’t limited by circumstance, or your existing audience, or trapped by your success in your current field.
This is the time to play with ideas that inspire you, test them out on your audience and pay attention to how it feels when you engage on these topics.
Try journalling and sharing your reflections – gently at first – on social media and in blogs. Notice what lights you up and pay attention to those moments when you feel excited, inspired or in flow (and join my mailing list for free weekly writing prompts).
Sometimes you may need to take a break from working on your website or your new product, to allow your ideas to percolate and refine. If you’ve set too tight a deadline, or the pressure to “get it done” is starting to overwhelm your creativity, it’s okay to step back and breathe for a moment.
The important thing is that you don’t stop working, reflecting, writing and sharing.
By all means pause, but don’t allow yourself to stay adrift on that uncertainty.
Because clarity comes with action.
As you step into and practice sharing your new message, you will become clearer on what you truly want to say and share. Your audience will respond, you will engage in conversation and in doing so, you’ll start to make sense of your ideas and see the gaps you can fill, the role you can play and the needs you can meet.
You will begin to understand that what comes naturally to you may be tremendously difficult for someone else. You will discover who you love to work with and when you’re in your zone of genius.
When you lean into that uncertainty and stay the course, your vision and legacy begin to take shape.
If you’re ready to kickstart those aha moments and your explore your new vision, download my free Write to the Heart of Your Message Workbook – the essential questions you need to answer BEFORE you launch a product, write your website or do ANYTHING in your business.