Tell me a story
A lesson in marketing from the chateaux of France Last month, I travelled through France’s Loire Valley, where more than 100 chateaux have opened their doors to the public. With so many sumptuous palaces to choose from, how exactly is a tourist to choose? Few who hail from the Antipodes would forget their first visit […]
Are you overlooking your own genius?
Want to know a simple way to get to the heart of your message? Become a fan of your back catalogue If you’ve been blogging, vlogging or podcasting for a few years now, you have an archive that is rich in content, ideas and advice. How often do you revisit this library for inspiration? Over […]
How a simple “thank you” can transform your business
Unsure how to promote your business? Don’t know how to explain what you do or set yourself apart? If you’re struggling to engage potential clients or get traction in your business, there’s a simple question you must ask: What do your clients thank you for? You might think you’re selling decluttering services, but what if […]
Trying to write your site? Stop looking around
There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that is similar to your competitor’s, but you still want […]
Want to attract the right clients? Answer this question first
If you want to set yourself apart in a crowded market and attract the right clients, there’s one question you must be able to answer: “What do your clients thank you for?“ Are you squirming in your chair right now? In my experience, we entrepreneurs chronically, systematically and perpetually underestimate the value of our work. When […]
Taking care of Search Engine Optimisation
SEO – it’s so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know about search engine optimisation. This is her guest post. Do the […]
How to amplify your impact – Lessons from Problogger Evolve 2017
Do less, be more These days it’s a popular catchphrase, part of the current movement towards slowing down and living a less distracted life. But how does it work in business, when it feels like there’s always so much to do? Over the weekend I attended Problogger Evolve in Melbourne, Australia. In addition to the one-day […]
Struggling to grow your Facebook likes? Here’s why small is beautiful
I hit 500 likes on Facebook last week. 500, you could be forgiven for scoffing. Is that all? I’m acutely aware that many of you reading this probably have a much larger like tally than lil’ ole’ me. If you had told me when I launched my site that it would take me two years […]
Get noticed – a 5 step process to set yourself apart online
Struggling to get noticed online? Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet. If you want to stand out online, there is one […]
How to create a great customer experience online
There was a time in the early 2000s, when I thought the little corner fruit & veggie shop was dead. Everything was growing bigger and bigger. Giant complexes were popping up filled with the likes of Pak and Save, Kmart or Target. How could the little ‘mom and pop’ shop survive in an age of […]
