4 ways to hook your ideal readers

4 Ways to Hook your Ideal Readers, by Christine Sheehy

Next time you sit down to write a blog, consider this: Who are you actually blogging for? If you think it’s your ideal customer, you may need to think again. Because your ideal reader is not necessarily the same as your ideal customer – or at least, not yet. Say what? Effective blogging starts with […]

5 reasons you need an editorial calendar

So it’s the night before blog day and once again, you haven’t got a clue what you’re going to write about. That’s okay right? Everyone tells you that the most important thing is not how long your posts are, or how frequent they are, but that you post consistently, so that your ideal clients know […]