How to create a great customer experience online
There was a time in the early 2000s, when I thought the little corner fruit & veggie shop was dead. Everything was growing bigger and bigger. Giant complexes were popping up filled with the likes of Pak and Save, Kmart or Target. How could the little ‘mom and pop’ shop survive in an age of […]
Are you susceptible to shiny object syndrome?
Distracted by shiny objects? It’s time to find your flow Are you susceptible to shiny object syndrome? A client asks you to take on a project that’s not really aligned with what you do. But hey it sounds interesting and the money is good so… Or maybe a colleague invites you to collaborate. She’s got […]
Is the quest for the perfect copy stopping you from launching?
So you’ve got a new product or service to launch. You spend hours planning it out, trying to get deep into your customer’s pain points and figure out the benefits of your product. You stay up late crafting the perfect sales copy. You mess around with Facebook ads, write a few blogs, create an email […]
Struggling to write your site? Do this first
So you’re trying to write your website. How hard could it really be? It’s just the longer you sit at your keyboard, the less the words seem to flow. You’ve written plenty of other stuff in your career – essays, reports, papers, articles. But this is different. You know your words will go before you, to […]
Raise your voice today and ‘be bold for change’
Last night, I spent the evening enjoying the company of incredible entrepreneurial women, at the Women’s Entrepreneur Network launch party. A room full of women stepping out of the conventional career paths, building businesses that align with who they are and support the lives they want to lead. It was inspiring and felt particularly poignant because today […]
How to blog like you mean it
In one of Mercer Mayer’s picture books, there’s a line my kids love about Grandma’s prize-winning blueberry pie. When Grandma once again scoops the pie prize at the annual fair, Little Critter wonders, what makes Grandma’s pie taste so good? The answer? Because she bakes it with love. A few nights ago, as I turned the […]
Stuck in social mediocrity? Here’s what to do
You sit at your desk, one hand wrapped around your coffee cup, as the other scrolls mindlessly through your newsfeed. You’re searching for inspiration, or maybe distraction. Anything to avoid actually writing. You’re posting X times per day, because some social media guru says you should. But you’ve got no clear direction and you’re constantly […]
How to unlock your voice and write from the heart
One of the biggest and most important challenges entrepreneurs face, is finding your authentic voice. Your voice is what sets you apart from the others in your field. It’s the magic je ne sais quoi that takes your content from dry, dull and formulaic, to engaging, thought-provoking, poignant, or laugh-out-loud funny. Your voice gives your […]
Make me care! How to create emotional connection in your content
If you believe the headlines, 2016 was a risky year to be a well-known artist. Here’s a few we lost: David Bowie, Alan Rickman, Harper Lee, Prince, Leonard Cohen, Andrew Sachs (Manuel in Fawlty Towers), Jean Alexander (Hilda Ogden in Coronation Street), Muhammed Ali, Gene Wilder, George Michael on Christmas Day, and Carrie Fisher and […]
It’s not about you! How to show up and speak up
Are you afraid to put yourself – or your work – out there? Do you feel like you’re “not really creative” and you don’t know what to write about in blogs or social media? Are you constantly self-censoring on social media? Holding back from saying what you really think? Do you edit out comments that […]
