Why is it that we see other people’s ideas as more valuable than our own big idea?   You get an idea of a new product or service. A flash of inspiration, a spark that excites you. A new offering that brings together so many of your...

SEO - it's so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know...

When it comes to your writing, has your inner critic got the driving seat? Are you holding yourself back from saying what you want to say? Are you over-editing, wanting your work to be perfect before you’d consider releasing it to the world. Or are you...

The opening question should have been an easy one: How did we come to write our book, Long Shots? I leaned forward on the couch, heart aflutter. This was my first live television interview and I was nervous to say the least. Deep breath, Go. “Well we...

Have you had a haphazard career? A side step here, an unconventional job there and eventually, the giant leap to owning your own business? Often we judge our careers in lineal terms – as if it only makes sense and only has value, if we have...

When clients tell me they have trouble standing out, or they don’t feel comfortable with their website, my number one question is this: Are you being yourself? Or are you being professional? Of course we all want to show that we have credibility. We want to look...

When I ask my new clients to describe their ideal customer they’ll often say, "I want to work with corporate people." “So,” I reply, “tell me what you love about working with ‘corporate people.’” And that’s where many of them come unstuck. Because the truth is, they don’t...

A few weeks ago, a dear friend got the middle-of-the-night call she’d been dreaming of for the better part of a decade. She’d finally secured a two-book deal with a leading New York publisher. She was also a finalist for a prestigious writing prize to be...