How to run with your big idea
Why is it that we see other people’s ideas as more valuable than our own big idea? You get an idea of a new product or service. A flash of inspiration, a spark that excites you. A new offering that brings together so many of your ideas in a fresh and powerful way. You […]
Taking care of Search Engine Optimisation
SEO – it’s so important, but sometimes those three little letters make me want to go and have a lie down. So I asked the fabulous Louise Blakely over at Hooked on Marketing to give us the low down on what you really need to know about search engine optimisation. This is her guest post. Do the […]
How to turn down that inner critic and get writing
When it comes to your writing, has your inner critic got the driving seat? Are you holding yourself back from saying what you want to say? Are you over-editing, wanting your work to be perfect before you’d consider releasing it to the world. Or are you simply stuck for ideas, wondering if you’ll ever have […]
Ten tips for nailing live studio interviews
The opening question should have been an easy one: How did we come to write our book, Long Shots? I leaned forward on the couch, heart aflutter. This was my first live television interview and I was nervous to say the least. Deep breath, Go. “Well we came across the story of Formula 1 driver […]
Had a haphazard career? Here’s how to tie it together
Have you had a haphazard career? A side step here, an unconventional job there and eventually, the giant leap to owning your own business? Often we judge our careers in lineal terms – as if it only makes sense and only has value, if we have follow the socially expected progression from one rung of […]
Six ways your “professional” image is harming your business
When clients tell me they have trouble standing out, or they don’t feel comfortable with their website, my number one question is this: Are you being yourself? Or are you being professional? Of course we all want to show that we have credibility. We want to look like we know what we are doing, that […]
Think you want to work with “corporate people”? Think again
When I ask my new clients to describe their ideal customer they’ll often say, “I want to work with corporate people.” “So,” I reply, “tell me what you love about working with ‘corporate people.’” And that’s where many of them come unstuck. Because the truth is, they don’t really have a burning desire to work […]
Why success won’t eliminate self-doubt
A few weeks ago, a dear friend got the middle-of-the-night call she’d been dreaming of for the better part of a decade. She’d finally secured a two-book deal with a leading New York publisher. She was also a finalist for a prestigious writing prize to be presented at a conference in New York later this […]
Tired of being told to “follow your passion”? Read this
“Just follow your passion and everything will flow…” How many times have you heard that advice? So often, success stories of entrepreneurs read as if their passion just fell into their lap. Before they knew it, they had quit their job, founded a six-figure business and life was peachey. Now I absolutely believe that when your […]
