Why is it that we see other people’s ideas as more valuable than our own big idea?   You get an idea of a new product or service. A flash of inspiration, a spark that excites you. A new offering that brings together so many of your...

Unsure how to promote your business? Don’t know how to explain what you do or set yourself apart? If you’re struggling to engage potential clients or get traction in your business, there’s a simple question you must ask: What do your clients thank you for? You might think...

If you want to set yourself apart in a crowded market and attract the right clients, there's one question you must be able to answer: "What do your clients thank you for?" Are you squirming in your chair right now? In my experience, we entrepreneurs chronically, systematically and...

Do you feel awkward writing about yourself? Is your About Page full of generic and faceless images, or rambling stories with no real connection to the work that you do? How do you come across as professional, yet friendly and approachable? How do you showcase your...

So you’re trying to write your website. How hard could it really be? It's just the longer you sit at your keyboard, the less the words seem to flow. You’ve written plenty of other stuff in your career - essays, reports, papers, articles. But this is different. You...

The opening question should have been an easy one: How did we come to write our book, Long Shots? I leaned forward on the couch, heart aflutter. This was my first live television interview and I was nervous to say the least. Deep breath, Go. “Well we...

Choosing the right domain name for your business is one of the biggest decisions you’ll make when you’re starting out online. It’s the classic dilemma of the budding entrepreneur - do I create a brand name, or do I use my name as my domain name? “Use...