How to run with your big idea
Why is it that we see other people’s ideas as more valuable than our own big idea? You get an idea of a new product or service. A flash of inspiration, a spark that excites you. A new offering that brings together so many of your ideas in a fresh and powerful way. You […]
How a simple “thank you” can transform your business
Unsure how to promote your business? Don’t know how to explain what you do or set yourself apart? If you’re struggling to engage potential clients or get traction in your business, there’s a simple question you must ask: What do your clients thank you for? You might think you’re selling decluttering services, but what if […]
Want to attract the right clients? Answer this question first
If you want to set yourself apart in a crowded market and attract the right clients, there’s one question you must be able to answer: “What do your clients thank you for?“ Are you squirming in your chair right now? In my experience, we entrepreneurs chronically, systematically and perpetually underestimate the value of our work. When […]
Struggling to set yourself apart? Time to find your core message
Do you ever struggle to explain what you do? You know your work creates awesome – perhaps even life changing – results. But communicating that to your ideal clients? Ugggh. Your words feel so boring and waffly. You can’t seem to get across the power and the magic in what you have to offer. The […]
It’s not about you! How to write a great about page
Do you feel awkward writing about yourself? Is your About Page full of generic and faceless images, or rambling stories with no real connection to the work that you do? How do you come across as professional, yet friendly and approachable? How do you showcase your qualifications and credentials, without sounding (and feeling) like a […]
Struggling to write your site? Do this first
So you’re trying to write your website. How hard could it really be? It’s just the longer you sit at your keyboard, the less the words seem to flow. You’ve written plenty of other stuff in your career – essays, reports, papers, articles. But this is different. You know your words will go before you, to […]
Ten tips for nailing live studio interviews
The opening question should have been an easy one: How did we come to write our book, Long Shots? I leaned forward on the couch, heart aflutter. This was my first live television interview and I was nervous to say the least. Deep breath, Go. “Well we came across the story of Formula 1 driver […]
Are you afraid of being seen?
Choosing the right domain name for your business is one of the biggest decisions you’ll make when you’re starting out online. It’s the classic dilemma of the budding entrepreneur – do I create a brand name, or do I use my name as my domain name? “Use your name,” urged my mastermind coach at the […]
Six reasons to fall in love with online business
Last week, I spoke at my first live event, an inspiring women’s evening organised by local life coach Sharleen Greer of Midlife Courage. Sharleen specialises in helping women live their dreams in the second half of their lives. I spoke about the online business model and how any woman can leverage her lifetime of knowledge and experience, to […]
My $3000 false start – how to build the right online business, right from the start.
I confess I’m a bit of a geek. If I want to figure out how to do something, the answer in my head is always “find a course”. When I first got started online, I signed up for courses about building connections, starting a blog that matters, podcasting for beginners, Facebook marketing, starting a revolution… […]
