How a simple “thank you” can transform your business

What do your clients thank you for

Unsure how to promote your business? Don’t know how to explain what you do or set yourself apart? If you’re struggling to engage potential clients or get traction in your business, there’s a simple question you must ask: What do your clients thank you for? You might think you’re selling decluttering services, but what if […]

Trying to write your site? Stop looking around

Trying to write your site? Stop looking around

There’s a pattern I see when entrepreneurs try to write their own sites. You start out by looking at others in your field. You find someone who has a great website, and you decide to use it as inspiration. You want to create a website that is similar to your competitor’s, but you still want […]

Struggling to set yourself apart? Time to find your core message

Stuggling to set yourself apart - time to find your core message

Do you ever struggle to explain what you do? You know your work creates awesome – perhaps even life changing – results. But communicating that to your ideal clients? Ugggh. Your words feel so boring and waffly. You can’t seem to get across the power and the magic in what you have to offer. The […]

Get noticed – a 5 step process to set yourself apart online

Get noticed online - a 5 step process to set yourself apart. Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet.

Struggling to get noticed online? Whether you’re a coach, a copywriter, an engineering firm, a graphic designer, a bookkeeper, an online retailer, a health practitioner, or leading a movement, it’s competitive out there. It’s hard to get heard above all the noise on the internet. If you want to stand out online, there is one […]

How to create a great customer experience online

customer experience

There was a time in the early 2000s, when I thought the little corner fruit & veggie shop was dead. Everything was growing bigger and bigger. Giant complexes were popping up filled with the likes of Pak and Save, Kmart or Target. How could the little ‘mom and pop’ shop survive in an age of […]

Is the quest for the perfect copy stopping you from launching?

perfect copy

So you’ve got a new product or service to launch. You spend hours planning it out, trying to get deep into your customer’s pain points and figure out the benefits of your product. You stay up late crafting the perfect sales copy. You mess around with Facebook ads, write a few blogs, create an email […]

Struggling to write your site? Do this first

write your website

So you’re trying to write your website. How hard could it really be? It’s just the longer you sit at your keyboard, the less the words seem to flow. You’ve written plenty of other stuff in your career – essays, reports, papers, articles. But this is different. You know your words will go before you, to […]

3 things you must know before you (re)write that web copy

  So you’re ready to write – or rewrite – your site. Or at least, you should be. The copy is long overdue and your web developer is starting to get tetchy. You know what you do. You know your work can be life (or business) changing. But when you try to write about it… […]